Where is the first place you go when you’re looking for a product or service? There’s a good chance your answer is a search engine. Google handles trillions of searches each year.
Even though you know that’s where people turn when they have a question or are looking for a product, you still may be hesitant to invest in SEO.
SEO does so much more for your business. You don’t want to miss out on opportunities to grow.
Read on to learn why you need SEO for your website.
1. Consistent Online Presence
People love consistency. That includes brand consistency. Brands that are consistent in their appearance and messaging can increase sales by 23%.
SEO helps you create a consistent brand because that’s what helps search rankings. One basic thing you can do is have the same business name, phone number, and address appear on all directory listings and social media accounts.
2. More Traffic
The simple fact is that when you rank higher in search engines, you get more traffic. When people search for information, they’re likely to click on the first three results.
They’ll also stay on the first page of results. Between 71% – 92% of clicks are on the first page of results.
3. Better Chance to Close Referrals
If your business relies on referrals, SEO is an important tool to close those sales. When people get a recommendation from a friend, they’ll probably have a few other companies in mind.
They’ll do research online before they call a company. They’ll look at your website and find out more. They won’t have your website, so they’ll look you up online.
If your business isn’t found in search engines, you will be less likely to land that business.
4. Higher Brand Recognition
When you rank higher in search engines for a number of queries, people will notice. That creates brand recognition and credibility for your business.
People trust the results that they get from search engines. If your business appears at the top, it means that you have a strong, reputable business.
5. Quality Website Traffic
SEO doesn’t focus on driving high quantities of traffic to your site. It focuses on driving the right traffic to your site – people who have a genuine interest and need in your products or services.
That’s done through highly targeted keywords that your target audience uses to find your business.
6. Higher Sales
Here’s the thing about SEO. When you drive highly targeted traffic to your site, they’re much more likely to buy.
About half of all searches on Google are for local services and products. Almost half of those searches lead to phone calls to businesses that appear in results.
Between a third and half of those phone calls turn into customers.
When you’re listed high in search results, you’re giving your business the best chance to acquire new customers.
7. Beat the Competition
Your customers are going to search for your products or services no matter what. Do you want to get those customers, or do you want to give them to your competition?
That’s really the question that you have to answer for yourself. If you want your business to appear where people are, you need to have SEO for your website.
8. Build Relationships with Potential Customers
SEO allows you to align your content strategy with buyer intent. You can focus attention on people who are ready to buy now and people who are just starting to research solutions.
In the case of a mortgage broker, a potential customer that’s ready to hire you now would search for “mortgage brokers in Los Angeles.”
When they’re several months out from hiring you, they may start researching different aspects of home loans. They may search for “how to get a home loan” or “how to get an FHA loan.”
SEO gives you the opportunity to get in front of people at all stages of the buying cycle. That allows you to build credibility and trust. That will lead to new customers.
9. Use Data in Decision Making
One great benefit of SEO is that you need to rely on data to be successful. With SEO, you use data to discover the right keywords that your audience uses, you use data analytics to see what people do when they visit your site.
That data takes the guesswork out of making decisions. You’re better equipped to make strategic decisions because you have hard proof as to what’s working and what’s not.
10. SEO Puts Users First
SEO isn’t about gaming search engines and stuffing keywords in random places. That’s the old way of doing things that no longer work.
Search engines like Google are working to deliver the most relevant results to users. They want to deliver quality results, too.
If Google kept giving you spammy sites in search results, would you keep using it? No, of course not.
Google has become much more sophisticated over time. It forces you to focus on giving your users a better experience, making your site more secure, faster, and write stronger content.
By investing in SEO, you’re giving your site visitors a much better experience. That can create loyal customers over the long term.
Why You Need SEO Now
When your customers are looking or information, they turn to one place – Google. If you want your business to get in front of these people, you have to have SEO.
There are many reasons why you need SEO. You can get your business in front of people when they’re ready to buy. You can also get your business in front of people when they’re just researching, letting you build trust with them before they buy.
Do you want to get started with SEO? Find out more about our complete suite of website services.