38% of consumers will stop engaging with a website that lacks an appealing design. Considering the rise in ecommerce and digital marketing, a badly designed site could really impact sales.
If you’re using the latest digital marketing strategies, you rely on your website to help you bring in customers. A well-designed website that keeps user experience (UX) in mind can keep those visitors engaged until they convert on the page. Then, you can boost sales and grow your business.
Here are the top five UX design trends you need in 2020. These design trends can strengthen your search engine optimization (SEO) efforts. Then, you’ll reach more customers than ever before!
Ready to get started? Keep reading to discover the top UX website design trends you need in 2020.
1. Voice UI
By the end of this year, 50% of all searches will occur through a voice assistant. In fact, 35.6 million Americans already use a voice-activated device at least once a month.
To respond to this search marketing trend, more websites are adapting their design for voice searches.
Voice User Interface (VUI) allows users to interact with your site using voice commands. Instead of completing a voice search, only to pick up their phone to use their site, they can do it all hands-free!
VUI simplifies the user’s website browsing experience. It also helps improve the digital user experience.
New developments in technology are making voice-capable interfaces easier to create. The cost for VUI is decreasing as well, which has attracted more designers and business owners to test it out.
Combining VUI and GUI (Graphic User Interface) designs can give your website an edge. In many cases, VUI depends on good GUI to work properly.
For example, VUI allows website visitors to find what they’re looking for using voice commands. A designer can add intuitive voice icons or buttons to the site to help users find the function with ease. Otherwise, you’re neglecting UX design trends that are meant to make the UX easier.
Once someone makes a voice command, the result should display clearly to help the user find what they’re looking for. That requires good GUI design.
With that in mind, good VUI and GUI are two UX trends that can benefit your SEO strategy this year, too!
2. Augmented and Virtual Reality
Augmented reality (AR) and virtual reality (VR) are changing the website user experience, too.
AR will continue to gain popularity as the hardware and software both become more accessible. Wearable devices can give users a greater sense of feeling and control while they’re in the augmented reality.
Many brands are already using AR to give customers a unique, convenient experience. AR also makes it easier for customers to gain a new perspective on products and services.
For example, Ikea now allows customers to imagine furniture within their homes. You can choose a piece of furniture, then move it around your living room to see how it looks.
L’Oréal’s makeup app, on the other hand, allows consumers to test different types of makeup on their faces before making a purchase.
Both options make it easier for customers to interact with a brand’s products straight from their phones.
VR, on the other hand, is usually associated with gaming. However, it’s also used for e-learning and sensitive training simulations such as medical operations. Web browsers are beginning to recognize these UX design trends to improve the user experience, too.
One of the best ways to use UX to improve your SEO rankings is through minimalism. A clean, fast-loading website focuses on providing users with fast access to the information they need. Instead of digging through cluttered content, they can explore your site with ease.
There are a few ways you can use minimalism to improve your UX web design.
First, try using white space. White space will give your text and images more space to breathe. You can also use white space to encourage users to scroll further down your website.
Next, try using hidden navigation. This will make your website more intuitive.
Take a look at your text. Large paragraphs can feel tedious before a user ever starts reading. Instead, use shorter words and paragraphs to guide users down the page.
Try adding a custom or hero image to make your page more memorable, attractive, and engaging. You can also use a hero image carousel instead of multiple images throughout the page to clean up the design.
Micro-interactions and small animations can benefit the website user experience, too. These small interactions create great surprises for the user. By attracting the eye, these animations can engage visitors to stay on the page.
The longer someone stays on the page, the better for your dwell time. The more they click around, the better for your clickthrough rate and bounce rate. These three metrics can improve your SEO ranking.
4. 3D Elements
Want to make sure your pages stand out from your competitors? Try adding 3D images, interactions, and graphics to your pages.
3D elements can visually appeal to the user and enhance UX. At the same time, they can bring your website to life.
Parallax design can also add depth to your two-dimensional site.
Parallax moves your background images at different speeds than forefront images. While this design trend has existed for years, it works great along with using 3D elements. Together, these UX design trends can add a sense of flow to your site and encourage people to keep scrolling.
5. Bold and Bright
Bold, bright colors are becoming more popular across website designs, too. Colors can highlight specific products or pieces of information more easily. Remember, the easier it is for people to find information, the better the UX.
You can also use color psychology to evoke a specific mood or emotional response. Using colors to your advantage can improve UX and your ROI.
Design It Right: The Top 5 UX Design Trends for 2020
Ready to design it right? By using these top five UX design trends, you can make sure your site stands out in 2020. At the same time, you’re designing a website with your users in mind.
Don’t wait to make a change! Start improving engagement on your website. Contact us today to get started.