Did you know that 38 percent of visitors will stop engaging with your website if it isn’t attractive?
This underpins how crucial it is for you to incorporate the latest designs on your website.
In past years, widespread creativity in the form of bold asymmetrical layouts, color schemes, vibrant illustrations, and traditional stock photos were considered the best trends in web design.
However, today, technological advancements have made websites smarter, with shifting paradigms, machine learning, and subtle interactions driving the trends. But it’s in this last year of the decade that designers are becoming even more daring when it comes to website design.
So, if you’re looking to update an old site or create a new one, here’s a list of 2019’s best trends you need to consider.
1. Bright, Vibrant Colors
The once popular trend of soft tones is fading away. Users now seem to crave high contrast and vibrant colors.
Even a single bright, red “Hello” bar can be responsible for up to 20 percent of all your revenues. This is probably why many companies have shifted to bold, bright colors as a way of representing their brands better.
2. More Video Content
In as much as videos on websites is nothing new, creators are prioritizing video production now more than ever.
This is because search engines like Google have incorporated mixed page search results where webpages with video content appear on top. Consequently, websites have to produce more high-quality videos that are easily sharable to rank high.
What’s more, videos are an excellent way to cater to a busy audience that lacks the time to scan through your posts.
3. Minimalist Asymmetrical Layout
Minimalism has always been the go-to aesthetic choice for many website creators. Pointedly, the fewer content and elements on a website, the easier your visitors will be able to navigate your site. This is why minimalist layouts dominate this year’s digital layout.
Even better, there are fade-in effects and animations that offer you the freedom to space out your content by making scrolling more engaging. The result is a website with more contrast, clear typography, white space, and fewer distracting elements.
Even simple transitions can elevate a website’s design. This year, web designers are exploring how to incorporate vertical or horizontal section-based transitions. And it’s all becoming quite easy for them, thanks to advanced parallax effects that can make specific elements stand out on the page.
If you’re going to use this technique, ensure to preserve the intuitive and user-in-control features of the website. Otherwise, the transitions will distract your audience from the core content.
Micro-interactions are small actions that take place on a website to briefly interact with the user and create good-natured, inviting events.
For example, the beep you hear after refreshing a Twitter page is a micro-interaction. On Facebook, the red icon that displays your message count when you log in is also a micro-interaction.
While those are the common examples of micro-interactions, designers are using their more interactive reincarnations in 2019. Things like chimes and scrolling animations are featuring more prominently in different sites.
6. Better Ways of Displaying Copy
A wall of text has always had a negative effect on visitor engagement. Thus, designers have for years focused on utilizing contrasting fronts, line spacing, and whitespace to enable visitors to painlessly digest text on a website.
Nonetheless, website creators have taken it a notch higher in 2019 by:
- Working with marketers and copywriters to produce lean text.
- Supporting fewer words with visuals.
- Promoting legibility with different layouts, fonts, formatting, animations, and styles.
Well-spaced copy will enhance readability, ensuring that your visitors stay longer on your site.
7. Authentic Tones and Textures
Consumers trust authentic brands. Thus, it’s important to incorporate authentic tones and textures in your web design to complement the authenticity of your product or service. Studies show that 86 percent of all customers check for authenticity before making their first purchase.
Examples of features that can boost your authenticity include:
- Images of natural textures, real-life occurrences, or colors that depict everyday life.
- Flat lay photography to connect with your audience.
- Real photographs instead of stock images.
All in all, make sure your site’s tone and texture match the theme of your business brand.
8. Chatbots Evolve
The advancement in machine learning and artificial intelligence has made chatbots more intelligent, necessitating their presence in any worthwhile website design strategy.
The new chatbots come with high customization levels, personable looks, and bright colors to make them more inviting and prominent.
9. Retro/Nostalgic/Throwback Designs
Many designers are experimenting with retro design styles to bring back a little bit of nostalgia. If anything, this juxtaposition between now and the past makes a website more interesting and engaging.
There are even retro designs that reflect times when the internet wasn’t accessible to the masses, creating a sharp feeling of something new.
Bottom line, you can use throwback color schemes and topography elements for a chic site in 2019.
10. Natural Organic Shapes
This is a new website design trend that’s weaning out sharp-corner shaped structures such as triangles, rectangles, and squares.
As much as these geometrical structures created a sense of stability, developers are now moving towards asymmetrical and naturally imperfect structures. In fact, these new shapes make page elements stand out while creating feelings of comfort and accessibility for users.
With the internet connecting billions of people from different nationalities, cultures, gender identities, ages, and abilities, designers are working more towards inclusiveness.
Even small considerations, like emojis with varying skin tones, are going a long way in making people from all works of life feel welcome to a site. Other inclusive features you’re likely to see this year include diverse imagery and improved accessibility standards for the socially conscious.
Get the Best Trends for Your Site
If you’re looking for the best trends to integrate into your site, the developments above will definitely make your site unique and engaging.
Ensure to employ a professional website design company that can create a responsive, modern website fitted with one or more of the latest trends.