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Data Analysis: How to Use Data Analytics to Your Benefit

analyst doing data analytics on a macbook

Big data isn’t reserved for big companies. Any business can benefit from the use of data analytics and yours should be no exception. About 53% of organizations are using data to make key business decisions.

Industries from healthcare to manufacturing are using analytics to make large and small decisions within their businesses. The amount of data that is available is overwhelming and the possibilities are limitless.

Keep reading to find out how you can use data analytics to improve your business.

The Customer Experience

Your customer is the most important part of your business. Customers have higher expectations than ever before. Your task is to meet those lofty expectations.

Every facet of your business from marketing to the delivery of your product or service can benefit from data analytics. Companies that employ data to make marketing and sales decisions are likely to see a 15-20% rise in ROI

One area where customers have high expectations is in personalization. They expect to see content personalized according to their needs using data. For example, you can use customer behaviors to predict what types of products or messaging they would respond to.

You can also use data to deliver personalized content based on location in real time. 

Moreover, data analysis can help you identify weaknesses and opportunities in your supply chain or in the sales process.

For example, data can be used to deliver products that are relevant to your clients at the right time. You can also leverage data to predict and plan for volatility in the market, such as a sudden increase in sales. 

All of these components create an entire customer journey. The more positive your customer experience is, the more loyal they will be to your business.

Make Better Strategic Decisions

Data allows you to shift your thinking from the short-term day to day work to long-term strategic planning.

Data analytics can be used to help your business make better strategic decisions that support your corporate identity.

You can use data analysis to make better hiring decisions. Analytics are often employed to identify opportunities in the marketplace.

For example, in looking at your sales data, you may see that you have a sizable share of the market. When you look more closely at the numbers, you identify the top products are in different geographic zones.

That indicates that you may have a sales problem in those regions or you need to shift your product offering. Those decisions allow you to sell more and up your market share.

Data Analytics to Improve Your Entire Business

Data can be used for any purpose in your business. You can improve your marketing, operations, and long-term strategy of your business. This will create a much better customer experience, which can turn into lower operations costs and more revenue.

With so much data available, it can be a challenge to distill it into reports that can help you make important decisions. If you need help with data analytics, contact us today to find out how we can help your business.

Additional Resources:

McKinsey & Company: Big Data and the Supply Chain, Part I 

Innovation Enterprise: Why Startups Need Business Analytics

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